pillars of marketing that is done on the basis of decisions Or studies and market research Market Research
Market research is the main pillar of marketing on which
decisions are made. Market research is data
collection, systematic and targeted data analysis to address marketing
problems, products and services that use statistical methods to evaluate
business-related activities. Market research will play an effective role
in gaining market share and understanding the weaknesses of the business. The
purpose of market research is to oversee the current
situation and identify consumer demands and examine the actions of competitors. Collecting
and analyzing data provides a clear explanation of why business succeeds or
What is the need for
The goal of any business is to be profitable and reach the actual customer.
Obviously, without conducting market research, it is not possible to have a
correct understanding of the customer and market needs. Collecting data on the
amount of demand in a market and its quantity and quality, as well as
evaluating the amount of sales are the most important things that market research
seeks to do.
In a successful marketing plan, it should be possible to divide the market into
specific segments in which there are customers with the same needs and desires,
which will have a great impact on the optimal allocation of time and resources.
Information obtained from market research can be a valuable guide to providing
a new product or service that the customer needs. This research can also
prevent further losses by proposing changes to the current product.
- Reducing business risk: Market
research before starting operations in a particular area, provides good
information about the market, related jobs and product market and is effective
in deciding the future of a business. In this way, market research can
reduce risk and risk in the business. If, according to the results of research
and study of one economic sector, you see the consumer market saturated, you
can change your decision before any financial loss and consider another sector
for this purpose.
Also, with market research, possible problems in the process of activity can be
identified in advance. There may not be a problem with economic activity at
first, but they appear during the business creation process. Which can be
predicted in advance.
-Prediction and evaluation of progress: Market
research can predict progress, and if you have continuous annual research, you
will be able to evaluate progress over time and see a chart of business
progress over time. What percentage of customers were female or male? What age
group were the customers in? Answering such questions in a certain period of
time can change the course of activities according to the population.
Topics studied in market
Typically, market research is done for the following:
a- Market study - market research
and identification and consumer
market characteristics are examined in this section.
B- Product study - Identifying the type of product required by the customer in
this research is reviewed and customer satisfaction with the product and
possible defects of the product are evaluated.
C- Customer study - The most important
part that is examined and analyzedin market
research is to identify the interests, motivations, preferences
and behavior of customers that provide good information to the employer.
D. Price Study - Market research shows
that the price is right for the
product How much is.
Types of market research
in terms of methodology
These researches can be collected as primary and field researches or
secondarily as library researches and statistical sources. Types of market
A. Quantitative research
This research has been done with measurable methods and has been obtained from
statistical samples. Data collection is essential in this type of research.
B. Qualitative research Qualitative
research seeks to evaluate and evaluate data, so it cannot be measured with
tools. This type of research deals with the type of behavior, needs and
motivations of the customer.
Need a consultant to
conduct market research
The future of the business and the forecast of the financial situation is an
important thing that should not be neglected. Market
research ensures business success that can provide a
bright future for business owners and entrepreneurs. Obviously, in order
to conduct specialized and comprehensive research, it is necessary to consult
with an expert and experienced staff. Market research has a huge impact on
business success and prevents potential losses. Therefore, it is necessary
to use the advice and consensus of experts in this field. The Spinod
Shargh Institute for Strategic Studies is a good consultant for market
evaluation with years of experience and numerous projects. Nearly ten
years of teamwork in Sadra
Khorasan is proof of this. Our consultants will
answer your questions.
If you need to order market research, contact Sadra Khorasan