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Market Studies

Published: 1399-08-06 12:47:41 ·


pillars of marketing that is done on the basis of decisions   Or studies and market research Market Research 

Market research is the main pillar of marketing on which decisions are made. Market research is  data collection, systematic and targeted data analysis to address marketing problems, products and services that use statistical methods to evaluate business-related activities. Market research will play an effective role in gaining market share and understanding the weaknesses of the business. The purpose of  market research is  to oversee the current situation and identify consumer demands and examine the actions of competitors. Collecting and analyzing data provides a clear explanation of why business succeeds or fails.

What is the need for market research?
The goal of any business is to be profitable and reach the actual customer. Obviously, without conducting market research, it is not possible to have a correct understanding of the customer and market needs. Collecting data on the amount of demand in a market and its quantity and quality, as well as evaluating the amount of sales are the most important things that market research seeks to do.
In a successful marketing plan, it should be possible to divide the market into specific segments in which there are customers with the same needs and desires, which will have a great impact on the optimal allocation of time and resources. Information obtained from market research can be a valuable guide to providing a new product or service that the customer needs. This research can also prevent further losses by proposing changes to the current product.

- Reducing business risk:  Market research before starting operations in a particular area, provides good information about the market, related jobs and product market and is effective in deciding the future of a business. In this way,  market research  can reduce risk and risk in the business. If, according to the results of research and study of one economic sector, you see the consumer market saturated, you can change your decision before any financial loss and consider another sector for this purpose.
Also, with market research, possible problems in the process of activity can be identified in advance. There may not be a problem with economic activity at first, but they appear during the business creation process. Which can be predicted in advance.
-Prediction and evaluation of progress: Market research can predict progress, and if you have continuous annual research, you will be able to evaluate progress over time and see a chart of business progress over time. What percentage of customers were female or male? What age group were the customers in? Answering such questions in a certain period of time can change the course of activities according to the population.

Topics studied in market research
Typically, market research is done for the following:
a- Market study
 - market research and identification and  consumer market characteristics  are examined in this section.
B-  Product study
 - Identifying the  type of product required by the customer  in this research is reviewed and customer satisfaction with the product and possible defects of the product are evaluated.
C- Customer study
 - The most important part that is examined and analyzedin  market research is to identify the interests, motivations, preferences and behavior of customers that provide good information to the employer.
D.  Price Study
 - Market research shows that the  price is right for the product How much is.

Types of market research in terms of methodology

These researches can be collected as primary and field researches or secondarily as library researches and statistical sources. Types of market research are:
A. Quantitative research
This research has been done with measurable methods and has been obtained from statistical samples. Data collection is essential in this type of research.
B. Qualitative research Qualitative
research seeks to evaluate and evaluate data, so it cannot be measured with tools. This type of research deals with the type of behavior, needs and motivations of the customer.

Need a consultant to conduct market research

The future of the business and the forecast of the financial situation is an important thing that should not be neglected. Market research  ensures business success that can provide a bright future for business owners and entrepreneurs. Obviously, in order to conduct specialized and comprehensive research, it is necessary to consult with an expert and experienced staff. Market research has a huge impact on business success and prevents potential losses. Therefore, it is necessary to use the advice and consensus of experts in this field. The Spinod Shargh Institute for Strategic Studies is a good consultant for market evaluation with years of experience and numerous projects. Nearly ten years of teamwork in  Sadra Khorasan is  proof of this. Our consultants will answer your questions.

If you need to order market research, contact Sadra Khorasan experts: 05143331110


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